Our Story

Founded in the Heart of France

A passion for authentic French wines, and a vision to share them with the world.

The House of BELA

A Vision Rooted in Heritage

BELA was born from a passion for authentic French wines and a vision to share their remarkable heritage with wine lovers around the world. Crafted in collaboration with renowned French winemakers, BELA curates a distinctive collection of wines that celebrate the diversity, character and excellence of France's most celebrated terroirs.

Inspired by centuries of winemaking tradition, BELA brings together craftsmanship and modern sophistication to create memorable wine experiences. From elegant whites and expressive rosés to rich reds and vibrant sparkling wines, every bottle reflects authenticity, quality and the timeless artistry of French winemaking.

Hillside vineyard in southern France

Wine is more than a drink — it is culture, connection, and celebration. Welcome to the world of BELA Wines.

What Guides Us

Connected to Every Terroir

I.

Authenticity

Every BELA wine is a genuine expression of its region, grape and grower — nothing imitated, nothing compromised.

II.

Craftsmanship

We work hand-in-hand with renowned French winemakers who bring patience, precision and generations of know-how.

III.

Connection

More than a wine brand, BELA represents culture, connection and the joy of sharing exceptional moments.

Founded By

Sanjeev Gupta & Dr. Rolly Sharma

SG

Sanjeev Gupta

Founder, High Spirits

Post-Graduate in Marketing

After completing his post-graduation in Marketing, Sanjeev Gupta founded High Spirits in 2005. With over two decades of experience in the beverage industry, he has built the company on the principles of integrity, dedication and long-term relationships. His vision has helped High Spirits become a respected name in importing and distributing premium international brands in India.

RS

Dr. Rolly Sharma

Co-Founder, High Spirits

PhD in Zoology · WSET Level 2 Award in Wines · WSET Level 1 Award in Beer

Dr. Rolly Sharma joined High Spirits in 2012 and has played a pivotal role in the company's growth and operations. Holding a PhD in Zoology along with a WSET Level 2 Award in Wines and WSET Level 1 Award in Beer, she brings a unique blend of scientific knowledge and wine expertise. She oversees operations, public relations and strategic initiatives while driving the company's commitment to excellence.

Our Journey

Milestones

2005

Sanjeev Gupta founds High Spirits, built on integrity, dedication and long-term relationships.

2012

Dr. Rolly Sharma joins High Spirits, bringing scientific rigour and wine expertise to the company.

2024

The BELA collection is crafted in collaboration with renowned French winemakers across three terroirs.

2025

Pinot Noir, Sauvignon Blanc and Cabernet-Merlot each awarded Gold at the Berliner Wein Trophy.

Taste the Collection

Discover BELA

Explore our three wines, each a tribute to the terroir it calls home.

View Our Wines